DMU

Delivery Method

1 Day In-house Power Workshop

Training for

Heads of different business functions from all SBUs of Ambuja Group

Ambuja Neotia

The purpose was to equip the teams prepare a strategic digital roadmap which can be used by the cross functional team to leverage the opportunity at its full potential. Additionally, the team demanded to get exposed to various digital marketing methodologies like search engine optimization, social media, digital markets, budgeting and analytics.

Delivery Method

2 Days In-house Power Workshop

Training for

Full stack digital marketing team of HP

Hewlett Packard

An experiential hands-on training for the digital marketing team at HPE Bangalore and Chennai. The objective was to help the team to gain an advanced knowledge specifically in paid marketing, content strategy, global outreach through digital and asset management.

Delivery Method

Keynote

Training for

Mixed profiles of agency owners and marketing heads

Like Minds

The short duration workshop emphasize on building and running a digital marketing agency successfully either for a niche market or when catering to a diverse set of industries. The training specifically stressed upon competitors, pre-sales, account management, team building, processes, pricing and contracts.

Delivery Method

3 Day Power Workshop

Training for

Mix of entrepreneurs & senior managers

UPH

The training helped the managers build a strategic roadmap for long term digital success for their respective organizations. The training was followed by a one to one mentoring on how to manage their existing team, identify technical knowledge gap and performance review based on business KPIs.

Delivery Method

MasterClass

Training for

School Owners

TIE Global

The workshop was designed for a niche target audience on how they can capitalize on the growing digital markets for the primary education ecosystem. The key takeaways include:
-Building a strategic digital marketing roadmap for 2020-21 admissions
-Understand and choose the right channels for success SEO, PPC or Social Media
-Hiring an agency or build an in-house team
-Strategies to get an optimum result from digital technologies

A Definite path to True Digital Success

Digital Marketing - Like any successful initiative, it needs a proper strategy and creative execution. It is important for top management and marketing decision makers to understand the various components of this new medium, their strengths, and weaknesses, such that they can create a proper MIX to get the desired result.

Learn frameworks that will help you choose the right mix of digital channels
Learn to choose a compelling Call To Action for every TG-Channel set
Formulate a ROI driven strategy with the 12+ strategy components
Design ads for different channels, target group and buyer stages
Learn to optimize landing pages that can get 20-30% better conversions
1:4:12 rule of budgeting: Learn to manage your budget like a pro
Learn about the 4 digital markets and how everything falls under it
Tools that are critical for research, content, automation, design & analysis
Core marketing principles and how it impacts your digital marketing

Areas of improvement on the basis of channels & TG
Competency mapping for digital marketing tools
Contribution towards strategic inputs to set business goals
Expectation mismatch between the resource and business
Skill-gap in terms of product and market understanding
Emerging trend and technical knowledge gap

Keep a track of the performance marketing team on a regular basis
Understand how effective each channel is at driving visitors to the website
Examine the correlation between website performance and social performance
Get an in-depth view of the conversion funnel to take informed marketing decisions
Track campaign ROI channelwise using KPIs that influence the business outcomes
Visualise key metrics on a dashboard to get instant validation of the actions

What makes it unique for your team

5 steps to Embed DMU in your Learning Culture

Pre Training
Analysis

Extensive audit of the current state of the business & team capability in terms of digital.

Customized
Training Modules

Based on the pre-training analysis & expected business outcomes, the training modules will be designed

Training Program
Implementation

The team will work closely with industry experts & practitioners to devise a ROI focused digital success roadmap.

Dashboard & Team
Review

Dashboards & team review methodologies to get an objective view of performance metrics for further revision of strategy.

Audit, Support
& Certification

Certification & award to reward learning & post training support for the executives for 2 months

The Learning is not limited to Training

Free Exclusive
Worksheets

Worksheets to plan
your RoI focused mar-
keting roadmap

100+ World-class
Campaigns

Get exposure to
successful campaigns
from your industry

Product Launch
Toolkit

A digital toolkit that
will propel your
product launch

400+ Digital
Terminologies

Helps in effective
communication throughout
the team members

Chief Training Advisor

Aji Issac Mathew

Chief Mentor | DigitalMarketingUniversity.com & CEO | Indus Net TechShu

With 16 years' experience of high-end digital success, Aji is a senior member of WebMasterWorld.com, Moz, and an author at Entrepreneur.com. He is also a visiting faculty to top Indian and International business schools including XLRI, IIFT, UPD.edu, and speaker at LikeMinds, SetSquared, Digital Fest, Realty+, CII, and many more conferences and independent workshops across the UK, Indonesia & India.

Last month, Aji was invited as a keynote speaker in the UK Parliament to address business leaders and also took digital marketing sessions at the prestigious University of Southampton.

As of today, Aji has trained over 3000 start-up founders, professionals & entrepreneurs.

What our customers say

The workshop was exciting and worth every minute. It was highly informative and gave useful insights about digital from a marketing perspective.

VINEET BANSAL

Edominer Systems Pvt Ltd

The insights are comprehensive and gave a new perspective on how digital marketing works. I was able to implement the strategies right away.

DARREN ONGGO

UPH Indonesia

The Concepts on competitor analysis, UI/UX, brand positioning, pricing and digital sales are way better than others.

RAKER DJAJA

UPH Indonesia

A real eye-opener to the vast ocean of possibilities that exists in the social media domain. A must attend for those who want to capitalize on that.

ANINDITA D CHACKRABORTY

Travel Abound

Session covered the marketing in overall perspective. Instructor was very knowledgeable and patient in handling a wide range of questions on the subject.

SIDDHANT GARG

Banyancraft.com

Budgeting is a complex task in digital. However, the structures demonstrated in the workshop to plan digital marketing spend seem to be really useful.

CHETAN SUTTRAWAY

Champz Sports Technologies

Aji Issac Mathew

Chief Mentor | DigitalMarketingUniversity.com & CEO | Indus Net TechShu

The workshop was exciting and worth every minute. It was highly informative and gave useful insights about digital from a marketing perspective.

VINEET BANSAL

The insights are comprehensive and gave a new perspective on how digital marketing works. I was able to implement the strategies right away.

DARREN ONGGO

The Concepts on competitor analysis, UI/UX, brand positioning, pricing and digital sales are way better than others.

RAKER DJAJA

A real eye-opener to the vast ocean of possibilities that exists in the social media domain. A must attend for those who want to capitalize on that.

ANINDITA D CHACKRABORTY

Session covered the marketing in overall perspective. Instructor was very knowledgeable and patient in handling a wide range of questions on the subject.

SIDDHANT GARG

Budgeting is a complex task in digital. However, the structures demonstrated in the workshop to plan digital marketing spend seem to be really useful.

CHETAN SUTTRAWAY

Outsmart your competitors by enabling your team leverage the best of digital in 2020.