Author: Avik Bal

#1. Know Your Market

• Make Your Plan – A digital marketing business canvas for Planning your digital business
• Market Finder (Global) Find the digital market size country wise.
• Google Shopping Stats Discover the best selling products from Google Shopping

#2. Market Research – Spy on your competitors

• Similarweb
• Built-with
• WooRank
• SEO Quake
• Keyword Analyser
• FontTypeface on web checker
• Inspect Element
• Social Blade
• Shopping Search Insight
• Google Alerts (I love Gooogle for this)
• More tools on Competitive Analysis

#3 Find The Right Keyword

• Google Search Suggestions
• Keyword Planner
• SEMrush / Ahref
• Competitor Target Keywords
• Competitor PPC Ads
• Tags & Keywords of Top-performing YouTube Videos in your niche
• Tags & Keywords of Top-performing Quora Q&A, Medium & LinkedIn Article in your niche

• Buzzsumo
• Answer the public
• Feedly – Find top-performing articles
• User-generated content platforms – Quora & Medium
• CopyScape – Plagiarism detection service that checks whether similar text content appears elsewhere on the web.

Grammarly > Check Your content for Plagiarism and Spells. Google hates duplicate low-quality content. And google searches auto-correct misspells. So better use dictionary words and correct spells.

#5 Build Your Blog or Website or Ecommerce Shop

• Blogger: Free content publishing platform powered by Google (You are reading this article on blogger))
• WordPress: Similar to Blogger
• The monetization platform for Blogger is Google Adsense. For WordPress blog (free) it is WordAds

Payment Gateways:

• Instamojo: Easy, Simple, Quick and Cheap.
• PayUMoney: A somewhat better by service but costly.

#6 SEO to make your website appear in SERP

• • Technical SEO & Content SEO – Keyword Density, Target Keyword Placements, Keyword Position Audit
    using WooRank / SEMrush / Ahref / Ubersuggest
  • Create robots.txt
  • Create Sitemap.xml
  • Submit in Search Console
  • Add Google Analytics
  • Add Facebook Pixels
  • Check for Open Graph  Know more about creating an Open Graph
  • Check for Structured Data (What is Structured Data?)
  • Check for Page Speed Insight
  • Check for Mobile-friendliness
  • Check for rich snippet results
  • Split Testing / Multivariate Testing
  • Do Google My Business Listing

#7 Social Media Marketing Tools

• • Hootsuite – Manage Multiple social media channels from one dashboard. 
  • Coschedule and HeadLine Analyser and Social Media Message Optimizer.
    Creator studio Helps you post & schedule on Instagram and Facebook form desktop.
  • Text Overlay tool – Max 20% of the ad creative area shall have text on it. (if you want to run ads on this post))
  • FB ad manager – Also read about FB Ad Policy or take up this FREE course on Facebook Ad Policy.
  • Fb Insights and Audience IQ and
    Install Facebook Pixels in your website – Important for remarketing to your social traffic
    Optimize your campaigns using the Facebook optimization tools
  • Other tools (Not Official): 
  • Instagram Web Upload
  • Google Input Tool – Type in Vernacular script in Social Media
  • 𝔽𝕠𝕟𝕥𝕤𝕗𝕠𝕣𝕀𝕟𝕤𝕥𝕒𝕘𝕣𝕒𝕞 𝖂𝖗𝖎𝖙𝖊 𝖈𝖚𝖘𝖙𝖔𝖒 𝖋𝖔𝖓𝖙 𝖋𝖆𝖈𝖊 𝖎𝖓 𝕾𝖔𝖈𝖎𝖆𝖑 𝕸𝖊𝖉𝖎𝖆 𝕻𝖔𝖘𝖙𝖘
  • Text Optimizer
  • https://www.social-searcher.com/social-buzz/ > mentions and search volume
  • https://top100posts.co/ >> Industrywise

#8 PPC Ads

• • Google Ads Manager and also take this free course on Google Ads
  • List of all PPC tools from Google
  • Rich Media Gallery and also take this free course on Google Ads Rich Media

#9 Analytics & Tracking

• • Google Analytics and here is a demo account to learn and a detailed guide.
  • Google Tag Manager and learn about GTM and here is a video on how to add it to your website.
  • Campaign URL Builder – UTM Link Customizer
  • Bitly Link Tracker – Use it to track clicks on your shared links
  • Hotjar
  • YouTube Analytics & other Social Media Channel Insights Tab
  • (Only Free Tools are listed which is enough for smaller traffic websites)

#10 Email Marketing

• • Subscription using FeedBurner
  • Hubspot
  • Mailchimp
  • Zoho
  • SendInBlue
  • HTML codes for email designs https://beefree.io/templates/

#11 Visual Communication Design

• • Canva
  • PostermyWall
  • Photoshop
  • Freepik
  • pngtree
  • pexels
  • Google Images (Settings to copyright-free)
  • Filmora
  • Adobe Premier Pro
  • Animoto
  • Adobe After Effects

#12 Digital Marketing Project management

• • Google Suite: Docs, Sheets, Slides, and Forms
  • Collaborating on a project with other marketers on your team? Google Suite is a collection of some great collaboration tools you can use in place of typical software on your desktop. Here they are:
  • Google Docs for Word documents.
  • Google Sheets for Excel spreadsheets
  • Google Slides for PowerPoint presentations
  • Google Forms for easily collecting simple survey responses
  • Google Calendar – Schedule your tasks and meetings
  • Project management tools like Trello & Slack

Wish to learn how to use these tools efficiently? Join Digital Marketing Career Building Course just at ₹950, Click here for the details: https://dmu.digitalmarketinguniversity.com/p/digital-marketing-career-building